The UFC Lost $30 Million on Purpose. Here’s Why That Bet Could Pay Off for Years
A deliberately unprofitable White House spectacle shows why spending to create cultural gravity—not short-term ROI—can be the most powerful marketing move.

A deliberately unprofitable White House spectacle shows why spending to create cultural gravity—not short-term ROI—can be the most powerful marketing move.
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I felt guilty for being exhausted by my kids. I realized that makes me a good dad.
In an excerpt from "The Tired Dad," Jon Gustin says good parents need rest and shouldn't confuse exhaustion with failure.
Technical factors are adding fuel to SpaceX's meme stock fire
Options, leveraged ETFs and index arbitrage are likely boosting the stock ahead of its inclusion in some benchmark stock indexes.

What Will It Take For Pacers To Stay Contenders? Former GM Explains
The Indiana Pacers hope to be contenders for the next few years. What will it take for that to happen? A former NBA GM explains.

African Officials Warn Ebola Outbreak Could Be Worst Ever: ‘We Are Missing Cases’ (Live Updates)
There have been more than 800 confirmed cases and almost 200 deaths from an Ebola outbreak declared in May in the DRC.