LG customers complain about unwanted ads on screens
LG users complained about intrusive McAfee ads on LG gaming monitors, forcing Microsoft to respond.
Korean electronics giant LG is taking heat over intrusive settings on its TVs and computer monitors — and the backlash may just be getting started. It all began on July 17, when an LG gaming monitor customer noticed a pop-up ad for McAfee antivirus software on their screen. The user took to X to vent their frustration."
PSA: Do NOT buy an LG monitor, it automatically downloaded an app that gives me pop ups for their own apps and McAfee," wrote the customer identified as wexos. This Tweet is currently unavailable. It might be loading or has been removed.
The YouTube channel Gamers Nexus looked into the report, finding that LG UltraGear monitors were installing a program called LG Monitor App Install after users connected them to Windows PCs. As our colleagues at PCMag reported, "The program advises customers to install other apps, and shows a pop-up ad for McAfee’s Scam Detector software." (Disclosure: PCMag and Mashable are owned by the same parent company, Ziff Davis.)
The situation escalated quickly from there. Microsoft EVP for Windows and Devices, Pavan Davuluri, replied to wexos' complaint directly. Later he announced Microsoft had intervened, and that LG had agreed to disable the pop-up ads.
This Tweet is currently unavailable. It might be loading or has been removed. LG offered this statement to Windows Latest: "LG Electronics reiterates that McAfee is not installed automatically and is never installed without the user’s explicit consent."
But that was not, as it turned out, the only case of intrusive ads on LG screens. Tom Warren at The Verge also took to X to criticize LG for serving ads on his TV homescreen. He didn't mince words.
This Tweet is currently unavailable. It might be loading or has been removed. There may be many such complaints to come.
In March at the advertiser event IAB NewFronts, LG's Ad Solutions division boasted that its home screen was the ideal place to serve video ads from the moment users turn on their TVs.As Adweek reported at the time
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