Toyota Motor Korea launches RAV4 with bolstered hybrid lineup

YEONGJONG ISLAND, Incheon — Toyota Motor Korea has launched the all-new RAV4 flagship SUV, introducing a bolstered eco-friendly lineup that features a new motorsport-inspired plug-in hybrid (PHEV) variant aimed at capitalizing on the surging demand for hybrid vehicles here, the Japanese carmaker said Tuesday. The revamped six-generation RAV4 highlights the automaker’s willingness to shift its focus away from traditional gasoline models into hybrid and PHEV options. The highlight of the latest model is the addition of the PHEV GR Sport trim, which blends Toyota’s Gazoo Racing motorsport identity with SUV practicality.

The performance-oriented trim boasts specialized tuning to minimize microscopic vibrations and body roll during cornering, complemented by the carmaker’s Electric Power Steering mapping that delivers an intuitive, firm steering response. The emphasis on hybrid technology reflects Toyota’s cautious approach to the absolute electric vehicle transition in Korea. The automaker is well-positioned to absorb residual demand for Japanese vehicles in the domestic market, pa