Thailand's Saha teams with Japan telecom SoftBank on AI-powered services

Saha Group Chairman Boonsithi Chokwatana, center, sits at a press conference with SoftBank Corp. Vice President Kimimasa Kudo, right, and Teeradet Dumrongbhalasitr, chief business officer at True Corp. (Photo by Kenya Akama)KENYA AKAMAJune 27, 2026 01:52 JSTBANGKOK -- Saha Group looks to offer digital solutions powered by artificial intelligence to businesses through a partnership with Japanese mobile operator SoftBank Corp.

, the Thai consumer goods conglomerate said Friday. BANGKOK -- Saha Group looks to offer digital solutions powered by artificial intelligence to businesses through a partnership with Japanese mobile operator SoftBank Corp., the Thai consumer goods conglomerate said Friday.

BANGKOK -- Saha Group looks to offer digital solutions powered by artificial intelligence to businesses through a partnership with Japanese mobile operator SoftBank Corp., the Thai consumer goods conglomerate said Friday. Read NextMarketsSoftBank shares slip over 12% on OpenAI IPO delay concernsASEAN MoneyThailand's 'king of consumer goods' leads Saha's bold e-commerce bidCommoditiesData and AI-driven analysis 'the new oil' in mining, Deloitte adviser saysSoftBankSoftBank's Son says calling AI a bubble is 'blasphemy'EducationThai conglomerates open international schools, targeting expat demandPolicy AsiaThailand plows $3.

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