Sustainability Doesn’t Sell Itself — Sell It as an Experience Instead
Experience premiums are bankable; sustainability premiums are not. Both poll more than 70% on the question of whether they matter to travelers, but only one shows up in wallet share.
Skift Take: Experience premiums are bankable; sustainability premiums are not. Both poll more than 70% on the question of whether they matter to travelers, but only one shows up in wallet share.Read the Complete Story On Skift
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