Shad Forsythe: The Man Behind The Sunderland Fitness Revolution
Shad Forsythe has a track record of improving fitness and injury records wherever he goes — and that continued in 25/26.
To prepare for Sunderland’s return to the Premier League, Kyril Louis-Dreyfus embarked upon a summer of sweeping changes which saw the arrival of a new director of football, fourteen new players recruited and a shakeup of the backroom staff undertaken.As part of the latter, the club announced in early July the arrival of Luciano Vulcano as assistant head coach, Isidre Ramón Madir as a first team coach (with a specific responsibility of overseeing opposition analysis) and Neil Cutler as the club’s new goalkeeping coach, with Ali Barcherini’s permanent promotion to first team coach also confirmed.In August, the club subsequently announced the appointment of James Brayne, formerly of Charlton, as the new set-piece coach.
Almost every single department of the backroom staff was also enhanced, with analysts, masseurs, academy coaches, and more hired from the end of the 2025/2026 Championship promotion season onward.However, one face appeared on the sidelines and in pre-game fitness sessions very early in pre-season, one which hadn’t been announced at all at the time — the face of the American performance coach, Shad Forsythe.His arrival wasn’t announced by the club until 30 September, in a joint “performance domain update” statement confirming his arrival as the head of first team performance alongside senior performance coach Luke Cooper, lead performance nutritionist Liam Howells (in partnership with INTRA), and Colette Miller as soft-tissue therapist.
Forsythe can be seen featured in pre-season training footage from early August; he arrived in Sunderland between the trip to Augsburg and the West Ham game on the opening day, but this announcement wasn’t made until six weeks later.Forsythe worked as a performance manager for the US Olympic Team before moving private to work for EXOS in San Diego, a sporting-adjacent company providing “performance culture enhancement”.Jürgen Klinsmann brought him into the German national team fold when he took over as manager in 2004.
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