Ruben Amorim apologises to Manchester United fans after dismissal, but AC Milan’s fan token barely flinches
Amorim's move highlights the resilience of fan tokens amid managerial changes, underscoring their potential stability in volatile sports markets. The post Ruben Amorim apologises to Manchester United fans after dismissal, but AC Milan’s fan token barely flinches appeared first on

Ruben Amorim apologises to Manchester United fans after dismissal, but AC Milan’s fan token barely flinches The former United boss landed a new gig at AC Milan, yet the club's $ACM fan token on the Chiliz blockchain showed zero immediate reaction, highlighting a persistent disconnect between real-world sports drama and crypto markets. Share Add us on Google by Editorial Team Jul. 8, 2026 Ruben Amorim’s stint at Manchester United lasted 14 months.
It felt longer, mostly for the fans. The Portuguese manager was dismissed on January 5, 2026, after presiding over what many consider the club’s worst Premier League finish in decades. His parting gift to supporters was an apology.
His next move was a three-year deal at AC Milan worth €3.5 million per year. And yet, for all the drama, AC Milan’s blockchain-based fan token, $ACM, didn’t even twitch.
A season to forget, and a public mea culpa Amorim arrived at Old Trafford in November 2024. The 2024-25 season was, by any reasonable metric, a disaster. Advertisement On May 25, 2025, during the season finale, Amorim apologized publicly.
“First of all, I want to apologise for this season.” He urged supporters to stay united and promised improvements were coming. The club pulled the trigger on January 5, 2026, ending his tenure after 14 months.
From Manchester to Milan, and the crypto angle no one asked for On June 16, 2026, Amorim resurfaced as head coach of AC Milan. The contract, three years at €3.5 million annually, represented a solid landing for a manager whose most recent job ended in a very public firing.
AC Milan operates a fan token, $ACM, built on the Chiliz blockchain and distributed through the Socios.com platform. These tokens let holders vote on club affairs and earn rewards.
The token showed no immediate price reaction following the announcement. For Manchester United’s part, Amorim’s departure carried financial implications worth noting. His hiring at Milan reduced United’s potential severance obligations from £16.
7 million to a lesser amount, since the club no longer had to pay him to sit at home. Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
SOCCER Ruben Amorim apologises to Manchester United fans after dismissal, but AC Milan’s fan token barely flinches The former United boss landed a new gig at AC Milan, yet the club's $ACM fan token on the Chiliz blockchain showed zero immediate reaction, highlighting a persistent disconnect between real-world sports drama and crypto markets. by Editorial Team Jul. 8, 2026 Share Add us on Google Ruben Amorim’s stint at Manchester United lasted 14 months.
It felt longer, mostly for the fans. The Portuguese manager was dismissed on January 5, 2026, after presiding over what many consider the club’s worst Premier League finish in decades. His parting gift to supporters was an apology.
His next move was a three-year deal at AC Milan worth €3.5 million per year. And yet, for all the drama, AC Milan’s blockchain-based fan token, $ACM, didn’t even twitch.
A season to forget, and a public mea culpa Amorim arrived at Old Trafford in November 2024. The 2024-25 season was, by any reasonable metric, a disaster. Advertisement On May 25, 2025, during the season finale, Amorim apologized publicly.
“First of all, I want to apologise for this season.” He urged supporters to stay united and promised improvements were coming. The club pulled the trigger on January 5, 2026, ending his tenure after 14 months.
From Manchester to Milan, and the crypto angle no one asked for On June 16, 2026, Amorim resurfaced as head coach of AC Milan. The contract, three years at €3.5 million annually, represented a solid landing for a manager whose most recent job ended in a very public firing.
AC Milan operates a fan token, $ACM, built on the Chiliz blockchain and distributed through the Socios.com platform. These tokens let holders vote on club affairs and earn rewards.
The token showed no immediate price reaction following the announcement. For Manchester United’s part, Amorim’s departure carried financial implications worth noting. His hiring at Milan reduced United’s potential severance obligations from £16.
7 million to a lesser amount, since the club no longer had to pay him to sit at home. Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
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