OpenAI brings ChatGPT ads to Korea, keeps paid plans ad-free

OpenAI said Friday it has expanded its ChatGPT advertising pilot program to Korea, making it the sixth market to feature ads after the United States, United Kingdom, Canada, Australia and New Zealand. Ads will appear only for adult users on ChatGPT's free and Go tiers. Users on paid plans — Plus, Pro, Business, Enterprise and Edu — will not see advertisements.

OpenAI said it is applying three core principles to the rollout: keeping ChatGPT's responses independent from advertiser influence, protecting user conversation data and personal information from advertisers and giving users control over their ad experience. Ads will be clearly labeled as "sponsored content" and kept visually separate from ChatGPT's generated responses. Advertisers will have access only to aggregated performance metrics such as impressions and clicks, and will not be able to view individual users' conversation history or personal data.

Users can hide ads, submit feedback and manage ad personalization settings directly within the app. Ads will not be shown to accounts identified or predicted to belong to minors,