NIQ Expands GenAI Capabilities Across gfknewron, Turning Trusted Intelligence into Decisions Faster

This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article contentNew capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-makingSign In or Create an AccountEmail AddressContinueor View more offersArticle contentCHICAGO — NIQ (NYSE: NIQ), a leader in consumer intelligence, today announced the expansion of AI-powered Smart Insights across its gfknewron® platform.

By bringing together markets and categories into a single view, gfknewron enables businesses to transform complex market, consumer and supply chain data into clear, actionable intelligence quickly.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.

Article contentArticle contentThe latest enhancements help users identify trends, opportunities and performance drivers more quickly, reducing the time required to analyze large datasets and accelerating confident decision-making across teams.Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.

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Please try againInterested in more newsletters? Browse here.Article contentAs brands and retailers face growing pressure to respond quickly to changing consumer behavior and market dynamics, the ability to unlock meaningful insights from increasingly rich datasets has become a significant competitive advantage.

As AI is only as effective as the intelligence behind it, Smart Insights helps businesses realize the full value of NIQ’s trusted market intelligence by automatically surfacing the trends, opportunities and performance drivers that matter to them, making advanced analytics more accessible to users across functions and experience levels.Article contentWhat’s newArticle contentAI-powered Smart Insights are now embedded across a growing range of gfknewron Market, Supply Chain and Consumer workflows, enabling users to:Article contentInstantly generate summaries of complex datasetsAnalyze up to four years of trended sales data to help identify key developments across brands, channels, markets, product features and price segments.Translate data into clear narratives and recommendations for faster decision-makingAccess Smart Insights on mobile, bringing KPI benchmarking and POS insights directly to teams—anytime, anywhereSeamlessly integrate insights into presentations and reporting workflowsArticle content“Businesses today don’t just need more information.

They need intelligence they can trust,” said Julian Baldwin, President, Global Strategic Accounts, NIQ. “Smart Insights combines AI with the breadth and depth of NIQ’s market intelligence to help clients quickly uncover the trends, opportunities and performance drivers most relevant to them. The value isn’t simply in getting answers faster—it’s in giving clients greater confidence that every insight is grounded in the scale, quality and expertise behind NIQ’s data, helping them make better, faster decisions.”

Article contentSmart Insights is built for every business user: from experienced analysts to commercial teams that need fast answers to critical business questions. By automatically surfacing meaningful patterns and key developments, it helps brands and retailers move from data to action faster, uncovering opportunities more quickly than traditional manual analysis.Article contentArticle contentBuilt on NIQ’s market, consumer and supply chain data, Smart Insights combines advanced analytics with generative AI to simplify the path from data exploration to business action.

The enhancements are available across multiple areas of the gfknewron platform, supporting clients with faster KPI benchmarking, trend analysis, segmentation and performance monitoring.Article contentThe latest release builds on NIQ’s broader strategy to embed AI across its platforms and workflows, bringing trusted market intelligence into the moments where clients make decisions. It helps clients unlock greater value from data while maintaining the transparency, reliability and industry expertise that businesses depend on to make critical decisions.

Article content“Our investment in AI is focused on helping clients unlock the full value of NIQ’s trusted market intelligence,” added Baldwin. “By combining the scale of our trusted data with AI-powered analysis, we’re making it easier for brands and retailers to uncover opportunities faster, respond to changing market conditions and make better-informed deci