Miniso banks on finding the next Labubu as it opens 100 US stores

Miniso Chief Marketing Officer Robin Liu, left, and Tom Bartlebaugh, Miniso USA's chief executive officer, with YOYO character plush toys. (Photo by Pak Yiu)PAK YIUJuly 11, 2026 03:30 JSTNEW YORK -- Chinese retailer Miniso is betting its next phase of overseas growth on a portfolio of proprietary intellectual property, backed by plans to open 100 stores in the U.S.

this year. NEW YORK -- Chinese retailer Miniso is betting its next phase of overseas growth on a portfolio of proprietary intellectual property, backed by plans to open 100 stores in the U.S.

this year. NEW YORK -- Chinese retailer Miniso is betting its next phase of overseas growth on a portfolio of proprietary intellectual property, backed by plans to open 100 stores in the U.S.

this year. Read NextCompaniesPop Mart shares plunge as Labubu maker flags slower growthRetailThai lifestyle retailer wins young shoppers, defying slow economyBusiness dealsIto-Yokado quits running general merchandise store in BeijingConstructionJapan's Tokyu eyes further growth for Vietnam 'garden city'RetailMuji accelerates 'localization' push with Thailand, Vietnam flagship storesRetailChinese brands try out toys in Thailand to find next LabubuRetailMiniso doubles down on China supermarket chain as U.S.

tariff risk growsLatest on ConsumerConsumerOnitsuka Tiger's flagship store in Tokyo boasts 'Street Fighter' arcadeConsumerJapan's Unicharm to enter India pet care market with value-added lineupConsumerFranck Muller, Ferragamo, Omega join Japan's summer of big luxury price hikes Read Next Read Next CompaniesPop Mart shares plunge as Labubu maker flags slower growthRetailThai lifestyle retailer wins young shoppers, defying slow economyBusiness dealsIto-Yokado quits running general merchandise store in BeijingConstructionJapan's Tokyu eyes further growth for Vietnam 'garden city'RetailMuji accelerates 'localization' push with Thailand, Vietnam flagship storesRetailChinese brands try out toys in Thailand to find next LabubuRetailMiniso doubles down on China supermarket chain as U.S. tariff risk grows CompaniesPop Mart shares plunge as Labubu maker flags slower growth CompaniesPop Mart shares plunge as Labubu maker flags slower growth RetailThai lifestyle retailer wins young shoppers, defying slow economy Business dealsIto-Yokado quits running general merchandise store in Beijing ConstructionJapan's Tokyu eyes further growth for Vietnam 'garden city' RetailMuji accelerates 'localization' push with Thailand, Vietnam flagship stores RetailChinese brands try out toys in Thailand to find next Labubu RetailMiniso doubles down on China supermarket chain as U.

S. tariff risk grows Latest on Consumer Latest on Consumer ConsumerOnitsuka Tiger's flagship store in Tokyo boasts 'Street Fighter' arcadeConsumerJapan's Unicharm to enter India pet care market with value-added lineupConsumerFranck Muller, Ferragamo, Omega join Japan's summer of big luxury price hikes ConsumerOnitsuka Tiger's flagship store in Tokyo boasts 'Street Fighter' arcade ConsumerJapan's Unicharm to enter India pet care market with value-added lineup ConsumerFranck Muller, Ferragamo, Omega join Japan's summer of big luxury price hikes Sponsored Content Sponsored Content