Leaked audio: Disney product chief lays out what's part of its 'super app' plans — and what isn't

Disney isn't focused on making its namesake streamer into a hub for park tickets and merch, a top exec said.Gary Hershorn/Getty Images; Illustration by Jaque Silva/NurPhoto via Getty ImagesDisney isn't currently building a "super app" beyond streaming, a top exec said."There is nothing on the road map about bringing either cruises or the parks into this," he said.

Instead, he said Disney is focused on integrating Hulu into Disney+.Disney isn't building a "super app" tying together all its businesses — at least not yet.Adam Smith, the chief product and technology officer for Disney Entertainment and ESPN, told employees at a town hall last week that the company isn't planning to turn Disney+ into a hub for buying tickets to parks and cruises."

At the moment, I can definitively say there is nothing on the road map about bringing either cruises or the parks into this," Smith said in the meeting, according to a recording obtained by Business Insider. Smith was responding to an employee-submitted question about making Disney+ a so-called super app.Bloomberg reported last month that Disney was exploring turning its flagship streaming service into "the first stop for all things Disney" where fans could buy park tickets, merchandise, and play games in between streaming shows, citing people familiar with the matter.

The Bloomberg report added that conversations about creating this potential app were "at an early stage and no concrete steps have been taken toward developing the product."Smith said companies "have seen 'super apps' work" in places like Asia, but added that the Mouse House is "a ways off from that."Instead, Smith said his priority is turning Disney+ into a one-stop shop for streaming by folding in Hulu."

We really, really want to land this work with bringing Hulu over to Disney+ for our users and creating Disney+/Hulu as a fantastic spot," Smith said.Disney began adding select Hulu shows to Disney+ in late 2023 and announced last summer that it would fully integrat