Labubu takes Manhattan: Chinese brands target inflation-hit US

Labubu seller Pop Mart, Luckin Coffee and ice cream chain Mixue are among the Chinese brands making forays into New York. (Nikkei montage/Source photos by Reuters)MIKA MIZOBUCHI and HIROKO NISHIMURAJuly 28, 2026 00:59 JSTNEW YORK -- Chinese brands are gaining traction with thrifty young consumers in the U.S.

as inflation creates a tailwind for businesses competing on price, even in areas once led by Japanese companies like sushi and character merchandise. NEW YORK -- Chinese brands are gaining traction with thrifty young consumers in the U.S.

as inflation creates a tailwind for businesses competing on price, even in areas once led by Japanese companies like sushi and character merchandise. NEW YORK -- Chinese brands are gaining traction with thrifty young consumers in the U.S.

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