Korean heritage exhibition at Busan UNESCO meeting draws over 70,000 visitors

K-Heritage House, a venue showcasing Korean heritage set up to mark the 48th session of the UNESCO World Heritage Committee in Busan, drew over 70,000 visitors in its first six days, underscoring growing global interest in Korean culture, officials said Sunday. According to the Korea Heritage Service (KHS), 72,143 people visited the pavilion at BEXCO’s Exhibition Hall 1 from July 20-25, averaging over 10,000 visitors a day. Attendance peaked on Saturday, when 19,385 people entered in a single day, the highest since its opening.

Spanning the size of two football fields, the pavilion features 45 booths organized by 35 institutions under four themes — heritage through advanced technology, living intangible heritage, the past, present and future of heritage, and interactive experiences. A surge in visitors prompted organizers to close the admission queue early at around 3 p.m.

, Saturday, for safety reasons. The exhibition, jointly organized by 35 institutions including the KHS, the National Archives of Korea and the Busan Metropolitan Government, features exhibitions and interactive prog