JetBlue Ties Loyalty Points to Flight Financing
The airline's frequent flyer program was built to reward spending. JetBlue is using it as a pipeline to finance spending — and letting customers earn points for the privilege of paying interest.
Skift Take: The airline's frequent flyer program was built to reward spending. JetBlue is using it as a pipeline to finance spending — and letting customers earn points for the privilege of paying interest.Read the Complete Story On Skift
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