Instagram's newest AI tool didn't survive the week

Instagram launched a new AI tool on Tuesday. It was gone by Friday.Anna Barclay/Getty ImagesMeta launched a new AI image generation model, Muse Image, on Tuesday.

The tool allowed users to generate AI images based on public Instagram posts.Following backlash from users and entertainment groups, the feature is no longer available.It started as a routine product drop.

Then it spiraled into a PR nightmare. Now it's gone.On Friday, Meta said a new feature that allowed users to generate AI images from public Instagram posts is no longer available.

Users learned of the feature on Tuesday when Meta unveiled Muse Image, the first image-generation model from Meta Superintelligence Labs. Muse Image is available through Meta AI."Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way.

We've heard the feedback that this feature missed the mark, so it's no longer available," Meta said in an Instagram blog post.Meta announced the tool in a press release on Tuesday.InstagramOther Muse Image features, like the ability to make edits directly on photos, are still available.

Instagram users swiftly rebuked the feature after its rollout. They said it raised privacy concerns and created space for deepfake content. Many users shared advice on how to opt out of the feature on social media sites like X and Reddit.

Privacy advocates like Apar Gupta, the founding director of the Internet Freedom Foundation, criticized Meta in a video posted on X on Friday."Just because Meta owns one of the largest social media platforms, and we're forced to use it, it's been taking it as an excuse to violate our consent and privacy again and again," Gupta said.Entertainment groups also criticized the feature.

SAG-AFTRA, a labor union representing about 160,000 entertainment and media professionals, urged its members to opt out of the feature.In a statement to Business Insider, SAG-AFTRA said that "anything other than a clear a