How to grab onto an England victory
Five lessons for politicians who don't want to drop the ball.
LONDON — England is on the cusp of joining the World Cup’s final eight, and hope is tentatively starting to spread that this month could finally end 60 years of hurt for a nation that has come home emptyhanded from every tournament since. This week’s Westminster Insider podcast explores the strange but powerful relationship between soccer and politics — and the unwritten rules politicians should follow if they want to use the unique emotional power of the beautiful game to their advantage. 1.
Get your timing right It looks highly likely that Andy Burnham will become Britain’s new prime minister on July 20 — just one day after the World Cup final. If England were to lift the trophy, Burnham’s first day in office would coincide with a wave of national euphoria. History suggests this could be somewhat helpful to a new prime minister.
Ten days before England’s 1966 World Cup triumph, Prime Minister Harold Wilson introduced an emergency package of tax rises and spending cuts as Britain grappled with inflation and economic pressure. Morale was low. Then came Geoff Hurst’s hat-trick and England’s glorious win over West Germany.
England’s victory at Wembley gave the country a huge psychological lift — and boosted the standing of the government. Richard Crossman, then leader of the House of Commons, said in his diaries there was “a big change in Harold’s personal position.” But if Burnham is hoping for a well-timed World Cup-inspired polling boost on arrival, he should be aware that there are obvious risks if England doesn’t go all the way.
In 1970, Wilson had hoped another deep England run would help create a feel-good factor before a general election. Instead, England surrendered a two-goal lead to West Germany in the quarter-finals just four days before polling day. Home Secretary Roy Jenkins reported after canvassing that voters were despondent — less about the economy or immigration than who was to blame for England’s defeat.
Wilson lost to Ted Heath’s Conservatives. Th
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