Did Coca-Cola take the ‘fridge cigarette’ too far?
For any brand, a major redesign is a make or break moment. But for legacy companies with decades of clout behind them, the stakes are even higher. So when Coca-Cola unveiled a new global visual identity this week (it has not yet launched in the North America market), it also gave
For any brand, a major redesign is a make or break moment. But for legacy companies with decades of clout behind them, the stakes are even higher. So when Coca-Cola unveiled a new global visual identity this week (it has not yet launched in the North America market), it also gave
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