Can K-pop convince fans to travel to Korea every year?
BTS packs stadiums in Los Angeles and BLACKPINK headlines Coachella, yet Korea has no equivalent to Coachella and Lollapalooza or Japan's Summer Sonic. There's no festival that makes fans around the world book flights to K-pop's birthplace every single year. "Fanomenon," the K-cu
BTS packs stadiums in Los Angeles and BLACKPINK headlines Coachella, yet Korea has no equivalent to Coachella and Lollapalooza or Japan's Summer Sonic. There's no festival that makes fans around the world book flights to K-pop's birthplace every single year. "Fanomenon," the K-culture mega event unveiled Monday by the Presidential Committee on Popular Culture Exchange, is the government and industry's most ambitious attempt yet to fill that gap.
More than a new festival, it signals a strategic pivot for "hallyu," also known as the Korean wave, from exporting artists and content outward to pulling fans to Korea, converting global fandom into an annual pilgrimage built on concerts, tourism, merchandise and participation. The plan is sweeping. The inaugural festival will run from Dec.
2 to 12, 2027, at Seoul Arena in northern Seoul's Dobong District and KINTEX in Goyang, Gyeonggi Province, anchored by concerts by artists from the rosters of SM, YG, JYP and HYBE, and an awards ceremony that honors their fandoms. Another event will follow in Los Angeles in May 2028. Organizers project 520,000
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1410억 원 규모 계약, 이강인은 뿌리쳤다...'돈 유혹' 사우디 대신 아틀레티코 선택
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