Big 12 football, basketball teams to sport Monster Energy patches on uniforms
Big 12 Conference football and basketball teams will now how Monster Energy logos on uniforms and playing fields. Here's the details.
FRISCO — Monster Energy is now the "entitlement partner" of the Big 12 Conference, commissioner Brett Yormark announced.Sports Business Journal broke the story shortly before Yormark took the stage in The Star to begin football media days on Tuesday. The deal, according SBJ, is due to give Big 12 member schools $1 million annually of the $20 million the conference is set to make from the energy drink company.
In return for the funds, football and basketball uniforms will now feature Big 12/Monster jersey patches (allowable through recent NCAA rulings). The co-branded logos will also appear on fields and courts throughout the league."Our multi-year partnership is a first of its kind, built on the right brand and cultural alignment," Yormark said.
"Monster Energy is the number one energy drink domestically and will take this conference to places its not been before."The Big 12's regular season will also be given new branding, referred to as "Monster Energy Big 12 Football" and Monster Energy Big 12 Basketball."This article originally appeared on Lubbock Avalanche-Journal: Big 12 football, basketball teams to sport Monster Energy patches on uniforms
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